BDC Market Research is a leading provider of Qualitative, Quantitative and Sensory Market Research in Australia. Based in Melbourne, we provide market research and marketing consulting services to our clients in FMCG, Government, Property and other service sectors. Specialising in quantitative, qualitative and sensory market research, our professional team will work with you to generate business-oriented solutions. Qualitative Market Research BDC Market Research offer a number of qualitative research services which achieve results through the use of Focus groups. Clients approve the scripts prior to the sessions and are invited to attend and sit in on the discussion. Qualitative research with BDC Market Research will allow you to uncover new consumer insights leading your company to business success.  "Make decisions with confidence and understanding" Quantitative Market Research Quantitative Market research is a valuable tool which enables you to solve existing problems in the market, identify new market opportunities, and strengthen your brand. Quantitative research provides business direction and has been used to determine: Product/Brand Positioning Category Audits Competitor Evaluation Packaging Opportunities Pricing Studies Product Optimisation Service Development Customer Satisfaction Sensory Market Research In business it is essential to match your product to your market. At BDC Market Research, our processes mean that you can be confident that we will help you match the right product with the right market. In sensory market research consumers use their senses; sight, taste, touch, smell, hearing along with their emotions/perceptions and their judgement to decide which products, brands and services they prefer. Sensory market research is about collecting scientifically accurate information then analysing and evaluating that information. Workshops and Courses BDC Market Research regularly provide workshop training to ensure everyone in your organisation is up to date with the latest in your marketplace. With a range of topics and current market knowledge, a workshop or course run by BDC Market Research will provide your business with valuable knowledge to get ahead, and stay ahead, of your competitors. Consumer Recruitment In order for research to be effective you must sample from the right market. At BDC Market Research, our range of consumer recruitment methods means that we can obtain the right market for you. Traditional Methods Many projects require testing on a specific demographic or utilise a database including; Door to door, and CATI Central Location Testing (CLT) BDC Market Research also conducts testing in central locations. This methodology is mainly utilised for mass market products such as in the FMCG industry and include: Face to face, and In-Home product evaluation