Sensory Market Research In business it is essential to match your product to your market. At BDC Market Research, our processes mean that you can be confident that we will help you match the right product with the right market. In sensory market research consumers use their senses; sight, taste, touch, smell, hearing along with their emotions/perceptions and their judgement to decide which products, brands and services they prefer. Sensory market research is about collecting scientifically accurate information then analysing and evaluating that information.